07739 939347 stuart@ethicalsalespro.com
Coaching with equality respect and diversity


What I do I work with people and businesses to improve their Sales and or Customer Service. By sharing my experience, insight, and practical applications I enable them to create reasons for people to buy. The result is their increased confidence, reputation, and wealth.

Why me? My approach to sales and business has been refined over three decades and delivered actual results leading to national recognition. By creating awareness and responsibility within individuals and teams I support them to engage and achieve their outcomes.

What makes me different? By taking the time to properly understand your needs and core values, I translate your ambitions into practical steps that reflect your nature or that of your business. This means you will achieve results while remaining true to yourself.

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Enabling ideas and innovation

Sales & Growth

For any organisation to flourish and grow, assuming you already provide a good product or service, you need to successfully achieve two goals. Firstly, to win new customers and secondly, to retain existing ones. Businesses often struggle to master both goals consistently.

Supporting personal development

Coaching & Mentoring

At Ethical Sales Pro I take the mystery out of sales and provide an alternative approach with context. Through 1:1 or group coaching I enable clients to gain insight and understanding around the area of sales.



Chartered Institute of Marketing


Institute of Leadership & Management

Core Values

Honesty & Integrity


30+ Years

Clive Wakely
John Ruddock
Dean Bowden
Dean Bowden
Jay Lee

Clive Wakely Dip Fd. M.B.I.E

A. J. Wakely & Sons

I have known Stuart for many years through many different avenues. I have found him honest, trustworthy, conscientious and a good friend. He would be invaluable to have in any given situation and I would wholeheartedly recommend him to anyone.

John Ruddock

Stuart mentored me during 2020/21 which led to a change in my outlook and a very real and positive change to my business life.

Dean Bowden

Stuart has been a great support, coach and mentor to me. He has helped me explore, recognise and further develop skills I already had, allowing me to adapt and change my approach to different situations.

James King

Stuart is a perceptive and supportive coach; he makes clear he is bought into your success right from the start. Stuart's coaching helped me overcome stressful obstacles, and realise potential I wasn't aware I had.

Jay Lee

Pyramid Mentoring Ltd

Stuart has been able to successfully engage and support some of the most vulnerable young people in Somerset. He has found initiative and progressive ways to bring these young people to work towards outcome focus support which is the flagstone of our organisation.